Niche Cocktails
Channels
Paid Search & Conversion Rate Optimisation
Project Overview
Briefed with scaling their premium canned cocktail brand on a limited budget, we developed highly targeted, demand-focused campaigns on Google to effectively capture and convert interest.
The Details
By refining keyword strategies, focusing on high-intent search terms, and continuously testing ad copy, optimising product data and landing pages, we maximised campaign performance. We scaled and adjusted budgets in line with seasonal trends, ensuring optimal allocation to capture peak demand periods, as well as to increase engagement and conversion rates.
Results
📈 Google Performance:
+198% Increase in Return on Ad Spend
-68% Decrease in Cost Per Acquisition