Case Study | MiSmile | SaaS & AI Boutique Performance Marketing

Project Overview

We Thrive Digital partnered with MiSmile to ensure a seamless transition while establishing their own business suite and setting up new ad accounts. Managing over 140+ individual dental practices, the challenge was not only to migrate the accounts but also to optimise performance and future-proof their digital strategy.

With increasing data privacy restrictions, particularly in the healthcare and financial sectors, it was crucial to implement tracking solutions that maintained performance while complying with new regulations.

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The Details

Seamless Transition & Account Setup:

Worked closely with MiSmile’s internal team to create a step-by-step migration plan that ensured no disruption to active campaigns.
Established a structured hierarchy within their business suite to facilitate efficient multi-account management.
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Campaign Optimisation & Cost Efficiency:

Consolidated campaign structures to improve budget efficiency and increase learnings from broader datasets.
Implemented automated rules and bid strategies to stabilise CPL fluctuations during the transition.
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Advanced Tracking & Data Protection:

Integrated Conversions API (CAPI) and custom tracking events to reduce data loss due to privacy restrictions in healthcare advertising.
Mapped additional lead journey events, ensuring valuable touchpoints were captured, allowing MiSmile to optimise towards more accurate conversion signals.
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Creative Strategy & Performance Enhancement:

Provided best-in-class creative insights, testing variations to identify the highest-performing ad creatives.
Consulted on ad copy and landing page optimisations to ensure consistency in messaging across the funnel.

Results

✅ 50% reduction in Cost Per Lead (CPL) from October to February.
✅ Seamless migration of 140+ dental practices into new ad accounts with zero downtime.
✅ Increased data capture & conversion accuracy despite healthcare data privacy restrictions.
✅ More efficient account structure, leading to better budget allocation & performance consistency.