Finnson
Project Overview
In November 2023, Finnson partnered with us to scale their business through strategic growth consulting and performance marketing. Their challenge was clear: increase revenue, improve purchase volume, and lower advertising costs across key digital channels.
By leveraging a tailored marketing strategy, creative optimisation, and advanced geo-targeting techniques, we helped Finnson achieve exponential growth in 2024. Our strategic approach redefined their paid media efforts, making their advertising spend more efficient and their brand more impactful.
The results? Triple-digit growth in revenue and purchase volume, combined with significant cost reductions in customer acquisition.
The Details
Our approach blended data-driven marketing, creative testing, and strategic consulting.
Here’s what we implemented to drive Finnson’s success:
✅ Meta Creative Strategy
We tested and optimised high-converting creatives to increase engagement and conversion rates.
✅ Copy & ICP Consultation via SWOT Analysis
We refined Finnson’s messaging and ideal customer profile (ICP) to ensure the right audience was targeted.
✅ Product Selection for Efficient Marketing
By analysing product performance, we prioritised high-margin and high-converting products in paid campaigns.
✅ Merchant Centre Optimisation
We streamlined Finnson’s Google Merchant Centre setup to improve product discoverability and performance.
✅ Retail Strategy Alignment
We worked closely with Finnson’s retail operations to ensure a seamless omnichannel experience.
✅ Event Geo-Targeting
Our geo-targeting strategies capitalised on key events and locations, increasing localised sales.
✅ Surf Scaling High-Demand Period
By leveraging seasonal and holiday demand, we scaled advertising during peak purchasing periods.
✅ Offer Architecture Consulting
We crafted compelling offers to boost conversions while maintaining profitability.
Results
📈 Google Performance:
225% Increase in Revenue
130% Increase in Purchase Volume
3% Increase in ROAS
📈 Meta Performance:
60% Decrease in CPA
70% Increase in CTR
315% Increase in Revenue