Dangler
Project Overview
To launch Dangler UK's digital marketplace platform to the UK angling market, our team executed a holistic paid social campaign using a full-funnel approach across Facebook, Instagram, Snapchat, and Google PPC Ads.
The campaign strategically progressed through awareness, consideration, and conversion phases, leveraging video link ads, carousel ads, single images, Snapchat video ads, and testimonial UGC videos tailored to each stage of the funnel.
The Details
We crafted a targeted campaign using Facebook, Instagram, Snapchat, and Google PPC Ads to engage the UK angling community and drive action. Testing was central to our approach: we experimented with creatives featuring male and female professional anglers, UGC, and professional films to identify what resonated most with the audience.
Influencer partnerships expanded our reach and encouraged engagement, building trust within the community. The campaign was designed to create widespread awareness of the marketplace and drive users to list their inventory, ensuring a clear, measurable path to achieving Dangler’s launch objectives.
Results
Registered User Growth: +2888%
£143,000 Merchandise Listed in six weeks.
3.7K Leads Generated at £0.30 CPL.